Everyday, we get questions. Question that need answers, so we need to make decisions. We seldomly make the best decision because we are often caught in these 5 traps:
- Anchoring: When we consider a decision, our minds are influenced too much by the first information we come across.
- Confirmation: through the search and selection selected, we subconsciously seek information that supports our current point of view, thus rejecting contradictory data.
- Memorability: We are influenced too much by recent or dramatic events. Events that are repeated by one or more sources, influences belief, memory and judgement.
- Status quo: When making a decision, we show a strong bias towards to keeping a status quo. We are looking for reasons to do nothing.
- Sunk cost: To admit mistakes made in the past, we make decisions to justify those past choices.
[From: Ambient Findability (book)]